BOB Financial, the Credit Card arm of Bank of Baroda opens up its entire RuPay Credit Card base for linking on UPI
New Delhi, June 07, 2023: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda,and National Payments Corporation of India(NPCI) today announced that Bank of Baroda Credit Card customers can now use their RuPay Credit Cards on UPI with BHIM and other UPI enabled Apps. BOB Financial is one of the largest issuers of RuPay Credit Cards in the ecosystem.
This enablement would open doors for Bank of Baroda RuPay Credit Card users to transact across all the merchant outlets with QR codes and POS devices in the country backed by convenience and security assurance of UPI.
On the occasion, Sanjiv Chadha, Managing Director & CEO, Bank of Baroda, said, “UPI has revolutionised payments in the country and BOB FinancialispleasedtopartnerNPCIinenablingcreditcardtransactionsonUPIon the Bank of Baroda RuPay credit cards. Credit Card on UPI gives our customers access to the ease andconvenience of transacting on UPI while they continue to enjoy the benefits of a credit card. And they do not evenhavetocarrythecardwiththem.Withthislaunch,weexpectasignificantriseintheusecasesformakingpaymentsvia creditcards,resultinginourcardholdersengagingmuchmore withtheirBankofBarodaRuPayCreditCard.”
Commenting on the announcement Dilip Asbe, Managing Director & CEO, NPCI added, “UPI, India’s very ownpayment system, has witnessed a journey to be one of the most popular system in India and now embarking itsglobaljourney.TheadditionofBankofBarodaCreditCardson UPIrailsisabigmilestoneinthegrowthtrajectoryof both RuPay and UPI. RuPay Credit Cards’ linking with UPI is transforming the way in which the creditconsumption is perceived by the users in the country. The seamless and digitally enabled lifecycle of a credit cardutilityforacustomer,withtheaddedbenefitsofrewardsshallcatalyseourdreamofunderwritingeveryIndian.”
Bank of Baroda RuPay Credit Card customers can now directly link their credit cards with the UPI applications oftheirchoice,suchasBHIM,PhonePe,Paytm,GooglePay,Slice,MobiKwikand PayZapp.
