Bhubaneswar sways to the melodies of PrateekKuhad and King at House of McDowell’s Soda Yaari Jam show
~House of McDowell’s Soda Yaari Jam, produced & promoted by TribeVibe Entertainment, brought together two of India’s most loved music sensations King and PrateekKuhad for an unforgettable night~
Bhubaneswar, December 15, 2025: The city of Bhubaneswar witnessed a landmark musical celebration as chart-topping pop iconKingand globally acclaimed indie sensationPrateekKuhad took the stage for an extraordinary edition of House of McDowell’s Soda Yaari Jam, produced and promoted by TribeVibe Entertainment. The city came alive with excitement and camaraderie as thousands gathered to celebrate music, friendship and the spirit of yaari through two enthralling live performances.
The evening began with Kuhad, who enthralled the audience with his soothing vocals and performed beloved tracks such as ‘CO2’, ‘Mulaqat’, ‘All I need’, ‘Teri Hi Hum’,transforming the evening into a heartfelt journey through love, nostalgia and connection. Following him, King electrified the crowd with his trademark high-energy charisma and powerhouse performances, delivering chart-toppers like ‘Maan Meri Jaan’, ‘Tu Aake Dekhle’ and ‘Teri Ho Na Saki’.The blend of Kuhad’stender melodies and King’s pulsating energy turned the Bhubaneswar showcase into a rare celebration of emotion and euphoria.
Speaking about the show, King said,“Bhubaneswar showed up with pure love! The energy, the voices and the vibes were unreal. Nights like this remind me why we do what we do, to connect with people through music and celebrate every emotion together.”
Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared, “Music and friendship have always been at the heart of House of McDowell’s Soda, and these passions come alive through Yaari Jam — India’s largest branded music IP. Last year, we brought together over 50,000 consumers across five cities. This year, we’re taking Yaari Jam to 15 cities with an incredible lineup of artists who embody the sound and spirit of today’s generation, and we expect to connect with over 1,00,000 consumers as we continue to celebrate the essence of real friendships.”
Shoven Shah, Founder & CEO, TribeVibe Entertainment, added,“Bringing King and PrateekKuhad together on one stage for the Bhubaneswar showcase was a truly standout moment for us. Their contrasting styles – King’s high-octane presence and Prateek’s soulful intimacy – created a dynamic that the audience embraced with equal enthusiasm. That is the power of live music: it transcends preferences, moods and generations. We take pride in curating diverse, high-impact experiences that connect fans with the artists they love in the most meaningful and authentic way.”
Following the Bhubaneswar showcase, the House of McDowell’s Soda Yaari Jam tour now heads to Guwahati on January 10, 2026, promising audiences unforgettable performances, heartfelt moments and the true spirit of Yaari.
Tickets for all upcoming House of McDowell’s Soda Yaari Jamshows are live, exclusively onBookMyShow,India’s leading entertainment destination.
