Bunge India expands reach with FIONA Refined Sunflower Oil launch in Odisha, a game-changer in nutrient-rich cooking oils
Introducing the VitoProtect formula for enhanced vitamin transfer to your meals
Bhubaneshwar: Bunge India Private Limited (Bunge India), a leading player in the edible oils market, proudly announces the expansion of its home-grown Refined Sunflower Oil brand, FIONA, in the state of Orissa. The press conference, held in Bhubaneshwar, was graced by Mr. Milind Acharya, AVP Marketing of Bunge India and renowned Odiya Actress Supriya Nayak.
Fiona Refined Sunflower Oil is enriched with essential Vitamins A, D, E, and K. These vitamins play a crucial role in maintaining health and well-being, making their inclusion in one’s diet essential. Many are unaware that a significant portion of these vitamins get destroyed during the cooking process and never reaches the food. Recognizing this, Bunge India introduced FIONA Refined Sunflower Oil in Karnataka market in 2021 with the VitoProtect formula. This unique formulation ensures up to a remarkable 50% higher transfer of vitamins from the oil to your food, compared to regular sunflower oils in the market. This year, the brand has expanded its reach with the launch of this nutrient-rich cooking oil in the Odisha market.
Expressing his excitement about bringing FIONA Refined Sunflower Oil to Odisha, Mr. Milind Acharya, AVP Marketing at Bunge India, stated, “At Bunge India, we are committed to delivering top-quality products that prioritize excellence and safety and the launch of FIONA Refined Sunflower Oil exemplifies this belief. The choice to extend our brand presence to Odisha stems from the recognition that, much like Karnataka, Odisha boasts a rich tradition of sunflower utilization.We are eager to introduce Odisha to the exceptional benefits of FIONA Refined Sunflower Oil and are hopeful that it will be well-received in this thriving market.’’
Speaking at the Odisha launch, Supriya Nayak, renowned Odiya Actress said, “The introduction of FIONA Refined Sunflower Oil in Odisha marks a fresh beginning, introducing a new flavour that will bring excitement and nourishment to every kitchen. FIONA Refined Sunflower Oil is not just any cooking oil; it’s a vital component of a nutritious and delicious meal.I’m delighted to be a part of this launch, and I’m confident that this cooking oil will become the star ingredient in every household’s culinary journey.”
Popular actress Rashmika Mandana, was on-boarded to be the face of the brand in 2021.
FIONA Refined Sunflower Oil comes in a wide range of pack sizes to choose from, including 500ml, 1L, 5L, and 15L and Bunge India will work towards making it available across the state of Odisha.
