CHENNAI: As Dvara Kshetriya Gramin Financial Services Pvt Ltd. (Dvara KGFS), a leading NBFC operating in remote rural parts of India, enters its 15th year of existence, announces go-to-market initiatives such as KGFS Digital, KGFS Direct, My KGFS, KGFS Branch on Wheels and KGFS Partnerships including change in colour of brand attire. The key initiative includes the implementation of the omnichannel network where customers can connect with Dvara KGFS’ Wealth Managers through its multiple avenues.
Having embarked on the innovative and ambitious path of employing its aggressive growth strategy by adopting an omnichannel route, this initiative will help Dvara KGFS deliver products and services in a standardized manner with a superior customer experience.This channel is an integral component and support network for the growing branch network of 295 branches spread across the 12,000+ villages that Dvara KGFS caters to.
Speaking on the journey of DVARA KGFS, Mr. LVLN Murty, MD &CEO, Dvara KGFS, spoke, “14 years of a remarkable journey since 2008 with a singular agenda of helping create wealth for people in deep rural pockets of India, Dvara KGFS has evolved into a full-fledged operational service provider covering across many geographies and catering to more than 1.38 millionpopulation today. We are looking at adopting a meaningful strategy to expand our reach to more rural communities and geographies by adopting the omnichannel approach.”
“With more than 2200 employees catering to 12,000+ villages, we wanted to bring in uniformity in identity. Ushering the change in attire will help us to communicate our commitment of uniform services across all geographies. This will also be a measure, especially for the rural population to stay well connected.”, explained Ms. Huma Tariq, Chief Human Resource Officer (CHRO), Dvara KGFS.
