The story of getting Bharat back to work
Bengaluru: Reiterating its commitment towards empowering millions of job seekers and making them self-reliant, India’s largest jobs and professional networking platform for the rising workforce, apna.co, has today launched its first brand campaign,#ApnaKaamAyega. The heartwarming campaign echoes the story of millions of job aspirants in India and positions Apna as a one-stop solution to take charge of their own careers and aspirations.
Conceptualized and developed in partnership with Tilt Brand Solutions, the campaign aims to reach more than millions of job aspirants pan India and will run across television, OTT platforms, and social media channels.
The campaign has been designed based on consumer insights gathered through extensive research drawing attention to one of the key findings, that a major roadblock during a jobseeker’s journey in India is when they have to rely on their close network in order to fix an interview. This campaign narrates the story of 250 million professionals in the country where at some point in their careers they had to seek favor in order to get a job. The film challenges this conventional ‘status-quo’ thinking and draws attention to the depth of hyperlocal job opportunities available online across the length and breadth of the country.
The campaign targets every job seeker in Bharat who aspires to be self-dependent during their job hunt and will be aired in 10 languages- Hindi, Tamil, Kannada, Telugu, Malayalam, Bengali, Marathi, Odia, Assamese, Punjabi, and Gujarati.
Apna’s enhanced and comprehensive technology at the backend makes job search and connections more relevant, that directly connects with hiring managers. The campaign’s key message is to demonstrate how Apna resolves the struggle for millions of job seekers in achieving their dreams and thereby reducing their dependence on other sources. The creatively crafted campaign is for every job seeker in Bharat.
Commenting on the company’s first campaign launch, Nirmit Parikh, Founder and CEO, apna.co said, “For years now, many aspirants have requested for a favor from their immediate connections in order to fix an interview for a job; but is it necessary to always have a connection? Challenging this status-quo, our first-ever brand campaign, #ApnaKaamAyega highlights the story of 250 million job aspirants in the country and introduces them to the depth of opportunities available online that can be explored without having to rely on anyone.
We are certain that the message will resonate with our target audience and encourage them to become self-reliant in their job search journey” he added
Scaling at a rapid pace with a mission to accelerate India’s growth, Apna has further expanded to 26 cities in the last three months. The platform has enabled more than 350 million interviews and professional conversations in the last year, and has a presence in 70+ cities in India, with more than 22 million users and 200,000+ employer partners.
