~Handspun Handloom and Block Print rule the season ~
Bhubaneswar : Summer can be a challenging season to dress considering the amount of sweltering heat and humidity it brings with it. One can flaunt in long sleeves, cotton kurtas, and pants, in lightweight, loose-fitting fabric to provide protection from the sun. JAYPORE with its craft-inspired collection has unveiled its Spring-Summer collection that will surely entice all fashion lovers. The new collection offers stylish & contemporary clothing across JAYPORE’s private label collections Surangi, Junainah, Anaya, Gauhar, Amber Dhara and Aoki.
Pick your favorites from a variety of floral designs, beautifully embellished block printed motifs inspired by flamboyant wall paintings, verdant oasis and more. The Jaypore’s exclusive label works closely with artisans and craftpersons to curate the best weaves, embroideries, and designs, packaged into collections across categories at exceptional value for its patrons.
- Surangi by JAYPORE-A testament to the majestic beauty of Jaipur, this special collection of lehengas and separates features block printed motifs inspired by flamboyant wall paintings that adorn the timeless grandeur of this city of forts.
- Junainah by JAYPORE- The humble chintz originated in India, deriving its name from the Hindi word ‘chint’ that means variegated. The widespread fame of the fabric is credited to Vasco Da Gama and it grew to become a regal court favourite across the world. Garlanded with floral motifs reminiscent of a verdant oasis, lush with life, this fresh edit of Indigo and dewdrop white separates draws inspiration from the age-old craft and pays homage to its wonderful vibrancy.
- Anaya by JAYPORE- Ethereal elegance of block- print, one of the most traditional and ancient methods of fabric printing where artisans impress hand-carved wooden stamps dipped in natural dyes onto the cloth to reveal tender floral patterns. This cotton collection of kurtas and separates carries a spectrum of pretty hues along with delicate compliments of tassel details.
- Gauhar by JAYPORE- Ethereal elegance of block- print, one of the most traditional and ancient methods of fabric printing where artisans impress hand-carved wooden stamps dipped in natural dyes onto the cloth to reveal tender floral patterns. This lustrous Chanderi collection of kurtas and separates carries a spectrum of gem hues along with delicate compliments of tassel details.
- Amber Dhara by JAYPORE- A melodic dance of ‘sky’ and ‘earth’ inspire this collection of everyday essentials in profound hues of Indigo. Mughal motifs are impressed on a canvas of cotton mulmul using the block printing technique, exploring beautiful patterns of flowers and butas for a contemporary summer look.
- Aoki by JAYPORE- ‘Aoki’ refers to an evergreen ‘blue tree’ and encapsulates the essence of this cotton collection in naturally extracted indigo dye.
