Baleshwar, Odisha – August 07, 2026 — TP Northern Odisha Distribution Limited (TPNODL), a leading power distribution utility committed to operational excellence and consumer satisfaction, today announced the launch of its innovative ‘Customer Reward Programme’. Designed to deepen consumer engagement and deliver an enhanced value ecosystem, the initiative marks a major milestone in TPNODL’s ongoing efforts to set new benchmarks for consumer-centric services in the power distribution sector.
Under this strategic initiative, TPNODL has collaborated with a broad network of regional and national commercial partners to offer consumers exclusive discounts across lifestyle, hospitality, wellness, and retail categories. Key regional partners include prominent hospitality establishments such as Hotel Nocci Residency and Hotel Niladri Inn in Baleshwar, Hotel Dew Plaza and Hotel Brahmani in Jajpur, and Hotel Atithi in Bhadrak. The reward network also features popular recreation and wellness entities including Wonderla Amusement Park in Bhubaneswar, Padmavati Water Park and Resort in Baleshwar, as well as Vivid Unisex Salon and Spa and Absolute Fitness in Bhadrak. Additionally, through an integration with Xoxoday, consumers gain access to benefits across renowned national brands in apparel, consumer electronics, travel, and health and wellness.
The scheme was launched today by Mr. Dushyant Kumar Tyagi, Chief Executive Officer – TPNODL, in the presence of Mr. Sanjeev Gupta, CFO – Tata Power’s T&D Cluster, alongside senior TPNODL executives and representatives from partner commercial enterprises. During the event, partner representatives commended TPNODL for its reliable power infrastructure and exemplary customer service standards across Northern Odisha, expressing strong satisfaction in aligning their brands with TPNODL’s service ecosystem.
Highlighting the core vision behind the initiative, Mr. Dushyant Kumar Tyagi stated that the organization remains dedicated to advancing beyond traditional electricity distribution by driving value-added customer experiences. He noted that the Customer Reward Programme demonstrates TPNODL’s commitment to innovation and stakeholder delight, building enduring trust with consumers while actively encouraging engagement across the region.
By seamlessly integrating lifestyle benefits into essential utility service delivery, TPNODL continues to reinforce its role as a forward-thinking, value-driven partner in the region. The initiative highlights the utility’s dual focus on maintaining robust power distribution networks while continuously elevating standard consumer care in the utility sector.
